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Storm Warning
Goal Storms are coming. Spend a small budget where recovery outlasts survival, not where the money is.

Three questions
- Which sites lost revenue when hit: the big earners, or the ones whose TTR outran their TTS?
- Why did one week of cover buy more time at a site with an alternate source than at one without?
- When did a faster restart beat more stock, and when did it buy nothing at all?
Real world Simchi-Levi, Schmidt and Wei, "From Superstorms to Factory Fires", HBR, 2014, based on work with Ford.
Read next My essay · Simchi-Levi, Schmidt & Wei, HBR, 2014