Evolutionary Mismatch
Your brain was optimized for the Pleistocene, not the present. Loss aversion, snake-fear, and status-chasing were lifesavers on the savanna and liabilities in a spreadsheet. The hardware never caught up to the software.
We fear sharks and ignore cholesterol — the dramatic threat always feels more real than the statistical one.
Reciprocation Trap
Give a little, get a lot. An uninvited favor opens a debt account in the recipient's head that they'll rush to settle — often at many times the value of the original gift. The trigger is automatic; the math is not.
A mint on the check can raise tips by roughly 20% — a penny of sugar, dollars of guilt.
Social Proof
Uncertainty turns us into copy machines. When we don't know what to do, we watch what others do — and they're watching us. The result is a crowd that imitates its own confusion, each person assuming the next knows best.
The bystander effect: the more witnesses to an emergency, the less likely any one of them acts.
Base Rate Neglect
A vivid story beats a dull statistic every time. We judge the green cab by the confident witness and forget that nine in ten cabs are blue. New evidence feels decisive; the prior it should update is invisible.
A rare disease with dramatic symptoms gets over-diagnosed; the common cause with no story gets missed.
Regression to the Mean
Extremes are exhausting, so they don't last. The brilliant quarter, the awful quarter — both drift back toward average. We credit or blame the wrong cause for what was always going to be statistical gravity.
Sophomore slumps, Sports-Cover jinxes, and "punishment works" — all mean reversion in a costume.
Survivorship Bias
The dead tell no tales, so we study only the living. We copy the habits of billionaires and ignore the bankrupt who shared them. The graveyard holds the data that would change our minds.
Abraham Wald armored the planes with no bullet holes — that's where the ones that didn't come back were hit.
Circle of Competence
Know the edge of what you know. Inside it, you decide with confidence; outside it, you gamble. The trick isn't expanding the circle endlessly — it's knowing exactly where it ends and saying no past that line.
Buffett avoided tech for decades not from ignorance but from discipline — it lived outside his circle.
Margin of Safety
Build the bridge to hold three times the expected load. The future is a poor forecaster of itself, so leave room to be wrong. A margin of safety turns "I hope I'm right" into "I can afford to be wrong."
Engineers, value investors, and pilots all live by the same rule: assume things go wrong — then survive it.